Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create and manage personalized customer experiences across multiple channels. It is part of the broader Salesforce ecosystem and provides tools for creating targeted marketing campaigns, automating marketing processes, and analyzing customer engagement. Salesforce Marketing Cloud is designed to empower marketers to create, manage, and optimize personalized customer journeys, fostering stronger relationships and driving business growth. It is a powerful solution for businesses looking to engage with their customers in a more targeted and meaningful way across the entire customer lifecycle.

Who this course is for:

Course requirements

1. Prerequisites:

Educational Background: Ensure that you have some level of basic computing backgroud and technical depth. Programming Skills: Familiarize yourself with a programming language commonly used in computer science.

2. Hardware and Software:

Computer Specifications: Make sure your computer meets the hardware requirements for the course, especially if there are specific software or tools to be used.

Software Installation: Be prepared to install and configure relevant software tools related to this program.

3. Internet Connection:

Reliable Internet: A stable and reliable internet connection is crucial for accessing online course materials, participating in discussions, and submitting assignments.

4. Financial Considerations:

Course Fees: Understand the financial aspects of the course, including tuition fees, and explore any available financial aid or scholarship options.

5. Legal Agreements:

Review Terms and Conditions: Read and understand the terms and conditions associated with the course, including any intellectual property agreements.

Course Curriculum

Module 1 - Introduction to Salesforce Marketing Cloud

Embark on your journey with an introduction to Salesforce Marketing Cloud, gaining insights into its capabilities and applications within the marketing realm.

Module 2 - Email Marketing in Marketing Cloud

Dive into the intricacies of email marketing within Salesforce Marketing Cloud, learning strategies for effective campaigns, audience targeting, and engagement.

Module 3 - Journey Builder

Explore the power of Journey Builder, a cornerstone feature in Marketing Cloud, to design and execute personalized customer journeys for enhanced engagement and conversions.

Master social media marketing strategies within Marketing Cloud, leveraging tools and techniques to optimize your social media campaigns.

Module 5 - Mobile Marketing

Navigate the landscape of mobile marketing, discovering how Marketing Cloud facilitates impactful mobile campaigns and interactions.

Module 6 - Advertising Studio

Delve into Advertising Studio, understanding how to create, manage, and optimize advertising campaigns seamlessly integrated with Marketing Cloud.

Module 7 - Analytics and Reporting

Harness the analytical capabilities of Marketing Cloud, utilizing robust reporting tools to measure the effectiveness of your marketing efforts.

Module 8 - Personalization and Segmentation

Learn the art of personalization and segmentation, ensuring your marketing messages resonate with targeted audiences for maximum impact.

Module 9 - Customer Data Platform (CDP)

Understand the role of a Customer Data Platform (CDP) in Marketing Cloud, centralizing and managing customer data for a holistic view and improved targeting.

Module 10 - Integration with Salesforce CRM

Explore the seamless integration between Marketing Cloud and Salesforce CRM, creating a unified ecosystem for comprehensive customer relationship management.

Module 11 - Automation and Triggered Messaging

Discover the power of automation and triggered messaging, streamlining your marketing processes and delivering timely, personalized messages to your audience.

Module 12 - Security and Compliance

Navigate the critical aspects of security and compliance within Marketing Cloud, ensuring the protection of sensitive data and adherence to regulatory standards.

Career Services

Access to GFGG IT Academy Job Portal

Exclusive access to our dedicated job portal and apply for jobs. More than 20 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Mock Interview Preparation

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

Career Oriented Sessions

We Offer several lives interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume & LinkedIn Profile Building

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage.

FAQ

Why should one consider enrolling in this Program?

This training Program is led by industry experts to help you gain mastery over this domain through various skills, tools, and industry-based projects. You will gain in-depth knowledge and hands-on experience.

After completing this course and successfully executing the assignments and projects, you will receive your certification, which will qualify you for top-paying jobs around the world. Furthermore, our career services team will prepare you for future job interviews by conducting mock interviews, preparing your resume, and more.

What are the criteria for eligibility in this program?

No specific degree is required for this program, and we encourage applicants from diverse educational backgrounds. However, a solid understanding of relevant fields is essential. While a particular degree is not mandatory, applicants should have expertise or experience in the specified areas. After enrollment, participants must take an evaluation test, and a minimum score of 60% is required for qualification.

Will I have to take an assessment test to be able to study in this program?

Yes, anyone who is passionate about changing their career in IT industry is welcome to join our program with an initial knowledge test in computer and programming fundamental.

What should the candidate know before enrolling at GFGG IT Academy?

The student should have some basic knowledge of programming and have decent communication skills. Besides, knowledge of any OOP language will be preferred. However if you don’t have any technical skills knowledge, we provide free boot camp classes to our learners and you can learn programming in those sessions.

Who serves as the trainers in this Program?

The trainers of this program are top industry experts accredited by GFGG IT with tremendous knowledge in the field.

Will I get a chance to talk to industry experts?

Yes. You will be able to talk to professionals who work at top companies.

How comfortable will I be with technical interviews after successfully finishing the course?

Our placement assistance team will help you prepare well with mock interview rounds. If you have completed all the assignments and projects by the end of the course, you will not have to worry about tech interviews.

How will I receive my certification?

On completion of this Program with mandatory projects, assignments, and quizzes, you will receive industry-recognized certification from GFGG IT Academy.

Whom should I contact if I face issues?

At the time of enrollment, you will be provided with information related to your instructors, teaching assistants, and the support team. You can contact them whenever in need.

Can I do this program along with my college/job?

Yes, you can pursue this program alongside your job or college as it offers flexible timing and online courses.

Do you offer financing options?

We value the candidates who wish to learn but do not have the financial bandwidth to make an upfront payment of the fees. Hence, GFGG IT Academy offers an easy No-cost EMI option to the candidates.

If I need to cancel my enrollment after starting the course, will I get a refund?

If you need to cancel your enrollment after starting the course, our refund policy is as follows:

During the first week of the course, a full refund will be provided.
In the second week, a 50% refund will be processed.
By the end of the third week, a 25% refund will be available.
After the third week, unfortunately, no refund can be provided.

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